Open Visual Communications Consortium now allows OVCC managed service providers to resell their OVCC compliant services to other providers, thereby improving access to OVCC services and expanding the addressable market for OVCC services.
Network and device compatibility constraints and complex procedures can limit business use of videoconferencing to internal or special occasions. OVCC compliant services span providers, networks and multiple devices to deliver a consistent user experience and high-quality performance with easy-to-use call setups that promote routine videoconferencing with customers, colleagues, suppliers and distributors.
Wholesaler responsibilities and OVCC membership requirements for OVCC resellers, or subscribing service providers, preserve the integrity of the OVCC network and ensure consistent performance of OVCC compliant services. OVCC wholesalers are responsible for providing their subscribing service providers with OVCC compliant services, including dial plans and infrastructure, and ensuring that media, signaling and interoperability capabilities are consistent with OVCC service specifications and guidelines.
OVCC compliant service resellers, or subscribing service providers, must be members of the consortium.
The OVCC wholesale policy increases the number of companies potentially able to subscribe to an OVCC-compliant video service. OVCC members can increase their channel and customer reach by using this service and thus increasing the reach of OVCC services.
OVCC Service Resellers
Subscribing service providers resell OVCC managed service providers' OVCC compliant services to their own customers, creating reseller/wholesaler relationships. Subscribing service providers (SSPs) are providers without network and/or video service capabilities that want to resell another service providers' OVCC services under their own brand. SSPs do not plan or do not want to operate their own videoconferencing infrastructure.