Video Conferencing Market Observations and Trends
Over the last several years, significant strides have been made to improve video communication capabilities in the industry. Video over IP networks has made it easier and faster to deploy. HD quality is now commonplace in video systems and clients. Management and infrastructure solutions deployed in enterprise organizations have enabled video networks to be established and custom dial plans implemented, enabling a rich set of visual communication experiences for users within those organizations. As a result, video adoption has increased across enterprises and organizations around the world.
However, with growth have also come challenges. Those challenges have been mostly experienced when enterprises or organizations have desired to have video communications across organizational boundaries.
With voice and Internet traffic, one does not ponder how a network is connected because "it just works" when making a call or accessing web sites outside an end-user domain. With video, the opposite is true.Typically, end users can only communicate via video within their own organization. When communicating with outside parties, they often have to use awkward dial strings, and/or engage in manual planning and testing over the public Internet to have a video call, and even then a successful call can only be established if the IT departments of both companies have policies that will allow the video call to take place. The customer may choose to use a managed or hosted video service provider to help facilitate that communication; however, this only moves connection procedures and challenges to the service provider, which manually plans, tests, and validates that the other party is accessible.
Both end users and service providers must deal with a wide variety of technical issues when establishing video between different organizations or different service providers. These issues include network connections, network quality of service (QoS), NAT/firewall traversal, security policies, various signaling protocols, inconsistent dial strings, security rules within each organization impacting video and incompatabilities between video endpoints. In addition, there are the operational considerations around, coordination of the different types between management and scheduling systems that exist. Finally, the commercial considerations of termination and settlement between service providers must also be resolved.
This combination of technical and business challenges has relegated video communication to a collection of isolated islands. It's easy to communicate within an island, but almost impossible to communicate between islands. The ability to resolve these issues and connect the islands doesn't lie within the power of any one customer, one equipment manufacturer, one service provider, or even one standards body to solve. It requires a concerted effort of the industry driven by the needs of their end users.
OVCC Connects Anywhere and Everywhere
The OVCC will develop and support a global video exchange, enabling anyone to place a video call anywhere as easily and reliably as placing a mobile call. OVCC will connect current video system islands by establishing secure, quality-assured, and video-capable interconnections between service providers, who will utilize a consistent signaling and dial plan implementation over a highly interoperable video infrastructure, with an operational framework for coordination of scheduling and management functions.